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Buying Precious Metals - "The majority of precious metals bear three compulsory marks: the sponsor's mark, the millesimal fineness mark and the town mark. Make sure each one is present before buying. And always buy from reputed jewelers—whether you've done your research on the jewelry or it's been recommended by a friend, buying from a trusted source is essential."
Shopping For Diamonds & Gemstones - "Choosing a stone—particularly a diamond—means identifying four criteria: clarity, color, carat and cut. Ask to see official grading supports such as GIA or HRD, and select the best and most reliable retailer only, as trust in the vendor is more important than the best deal."