Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

An entry from For Emma, Forever Ago

a wonderful weekend in sweden with friends

Simple summer pleasures

we just returned back home after a wonderful weekend in sweden with our dear friends signe and marie. first we drove to copenhagen, where we enjoyed a delicious gathering in signe's gorgeous studio be

Couples

Love is being who you are around that special someone.doing silly and crazy things together to make life beautiful and keeping you both happy forever.< I like this annd I would to jump off a pier one day

i love camping

Minnesota has lots of gorgeous area that are perfect for outdoor camping. However, you might find it hard to pick the ideal spot to camp in given that there are so many choices. Here are 4 excellent places to go outdoor camping in Minnesota that you.

"If people looked at the stars each night, they'd live a lot differently - when you look into infinity, you realize that there are more important things than what people do all day." - Bill Watterson

Inspirational photography for summer - summer travel, summer fashion, summer style and lifestyle.

Reminds me of riding my bike at my Grandmoms in her yard and fields.

Alice + Olivia Gets Their Shoe On (Video)

Kinfolk Workshop Retreat: Australia Kinfolk

Kinfolk Workshop Retreat: Australia Kinfolk What a great idea, hang lights between ladders

Red cottage and flowers in Småland, Sweden

Red cottage , Sweden I wonder if i could paint my house this color and get away…

Sweden - Swedish Summer Lifestyle - Fyra årstider - mitt liv på landet: Midsommar i Dalarna

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