Stairs in your retail shop can be difficult, how do you get people upstairs? How do you merchandise upstairs vs. Converse on Newbury Street drives traffic by advertising their upstairs customization center right on the stairs.
ZARA, Milan, Italy, "Fashion Colour Inspiration and Forecasting", photo by Marco Pulcinelli, pinned by Ton van der Veer
LE BON MARCHE, Paris, France, "When it rains, we share our umbrella, if we have no umbrella, we share the rain", photo by Benjamin Raimondi. Visual merchandising. Retail store display. Women's clothing and accessories.