The State of the Shared Value Field with Michael E. Porter - YouTube

Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May

Cognitive Creativity: Creative ideas often involve taking ideas from one discipline and applying them to another.

Cognitive Creativity: Creative ideas often involve taking ideas from one discipline and applying them to another.

Cognitive Creativity: Falling victim to experience.  Problem solving demand productive thinking; they requires us to change the way of approaching the problem and view it in a new way. The approach based on experience and reproductive thinking would have to be abandoned, amd the situation restructured, before progress could take place.

Cognitive Creativity: Creative ideas often involve taking ideas from one discipline and applying them to another.

Cognitive Creativity: New ways of doing and seeing are often seen as destructive. The truly creative act will often be see as destructive of existing values and standards. The artist who breaks new paths and scientist who creates new theoretical understanding both know they are destroying existing structures or at least undermining existing structures that have been accepted by their peers.

Cognitive Creativity: Creative ideas often involve taking ideas from one discipline and applying them to another.

Maslow: I soon discovered that I had, like most other people, been thinking of creativeness in terms of products, and secondly, I had unconsciously confined creativeness to certain conventional areas only of human endeavor, unconsciously assuming that any painter, any poet, any composer was leading a creative life. Theorists, artists, scientists, inventors, writers could be creative. Nobody else could be. I learned that a first-rate soup is more creative than a second-rate painting.

Maslow: I soon discovered that I had, like most other people, been thinking of creativeness in terms of products, and secondly, I had unconsciously confined creativeness to certain conventional areas only of human endeavor, unconsciously assuming that any painter, any poet, any composer was leading a creative life. Theorists, artists, scientists, inventors, writers could be creative. Nobody else could be. I learned that a first-rate soup is more creative than a second-rate painting.

Creative Social - Innovation Stories.  Tom Savigar, Future Labatory.   “The future is already here – it’s just not evenly distributed.” He touched on the principles of anarconomy and what this could mean for brands in the future. To be truly sustainable they need to ensure that innovation is part of their fabric, not just in what they produce but also the way they work.

Creative Social - Innovation Stories. Tom Savigar, Future Labatory. “The future is already here – it’s just not evenly distributed.” He touched on the principles of anarconomy and what this could mean for brands in the future. To be truly sustainable they need to ensure that innovation is part of their fabric, not just in what they produce but also the way they work.

Full of Tomorrow explored fledgling technologies, including affective interfaces, which detect human mood and emotion, multisensory projections and new e-commerce experiences that affect how we shop and interact with products. The seminar also looked at the human body as interface and how advanced motion tracking could engage consumers with brands through the slightest movement.

Full of Tomorrow explored fledgling technologies, including affective interfaces, which detect human mood and emotion, multisensory projections and new e-commerce experiences that affect how we shop and interact with products. The seminar also looked at the human body as interface and how advanced motion tracking could engage consumers with brands through the slightest movement.


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