Maslow: I soon discovered that I had, like most other people, been thinking of creativeness in terms of products, and secondly, I had unconsciously confined creativeness to certain conventional areas only of human endeavor, unconsciously assuming that any painter, any poet, any composer was leading a creative life. Theorists, artists, scientists, inventors, writers could be creative. Nobody else could be. I learned that a first-rate soup is more creative than a second-rate painting.
Creative Social - Innovation Stories. Tom Savigar, Future Labatory. “The future is already here – it’s just not evenly distributed.” He touched on the principles of anarconomy and what this could mean for brands in the future. To be truly sustainable they need to ensure that innovation is part of their fabric, not just in what they produce but also the way they work.
Full of Tomorrow explored fledgling technologies, including affective interfaces, which detect human mood and emotion, multisensory projections and new e-commerce experiences that affect how we shop and interact with products. The seminar also looked at the human body as interface and how advanced motion tracking could engage consumers with brands through the slightest movement.