A chronological account of how I tried to brand myself, my classes, and more (pins are numbered for your convenience). I had a few potentially good ideas, some pretty cheesy ideas, and finally decided on something I felt wasn't as gimmicky.
(7) "See and feel the interconnectedness of each person in the Rueda. All parts move in harmony, like cogs in a wheel." I was reading "Watchmen" - specifically the chapter on Doctor Manhattan's background - when the "cogs" concept spoke to me. I liked the concept so much that I decided to switch up my branding; it's more universal, less gimmicky, and won't upset any non-buddhists out there, either. I also read up on colors and marketing; red symbolized taking action, so I went with red…
Same logo, but adding text around the circumference of the circle. You'll notice that this logo now greatly resembles Bruce Lee's Jeet Kune Do logo.
(4) I decided to play with the logo colors just a bit more here, making the Yin Yang logo a shade of gray. I also decided to make the man's and woman's silhouette a different color, too. I won't lie: I was watching the Sin City movie adaptation by Robert Rodriguez - which is black and white and uses colors as a storytelling device - when the idea hit me.
(3) You'll see I added a bit of color, a concise explanation, and a silhouette of two people dancing to help explain what I was offering. I enjoyed designing this for the simple fact that I got to play around with Photoshop a lot more. I found that the color of the QR Code didn't affect its ability to be scanned, so I played with that a bit more, as well.
(2) You're probably asking, "Why all the Zen stuff?" A friend of mine in Vancouver, B.C., always called me "Casino Zen." I liked it and tried to brand myself around that concept. However, I soon felt it was making too much of a religious statement, and decided to go a different route. I tried to go for a really simple design here. I ended up ditching this photo for two reasons. One, it really didn't explain what the product was; and two, the print on the QR Codes was totally illegible!
(1) I experimented with QR Codes at the very start, and finding inventive ways to include them with the branding I tried to go with. I found that with this photo, QR scanners couldn't read the QR code since I'd changed the shape of the QR code itself! Back to the drawing board.