Inspirational - as you can see from this Coop knonsum ad it shows pair of lungs using vegetables, and tells us that you that this company has on all vegetables, this implies eating vegetables will make you healthier than someone who doesn't.
Nice advert by the Vermont Department of Health, warning pregnant women about the effects that smoking can have on their babies and encouraging them to quit. Really hate selfish women who continue to smoke and drink, or worse, during pregnancy.
Sugar free Chupa Chups Great ad- completely solved it with a visual and a tagline. It's so simple but really clever. This is the type of thing that I'd like to make. There's a ton of other great ads in this article, definitely worth checking out.