Essential Haircare

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INTRODUCING...the new #MELU!! For long or damaged hair, MELU incorporates Villalba Lentil Seeds, which are rich in serine and glutamic acid, characterized by a high content of iron and proteins, and a low content of phosphorus and potassium.   We get the Lentil Seeds in MELU from the farm of Mr. Francesco Di Gesu from Villalba, Italy, Caltanissetta. The Villalba Lentil Seeds are very sustainable in part because they do not require fertilizers, special treatments or irrigation.

INTRODUCING...the new #MELU!! For long or damaged hair, MELU incorporates Villalba Lentil Seeds, which are rich in serine and glutamic acid, characterized by a high content of iron and proteins, and a low content of phosphorus and potassium. We get the Lentil Seeds in MELU from the farm of Mr. Francesco Di Gesu from Villalba, Italy, Caltanissetta. The Villalba Lentil Seeds are very sustainable in part because they do not require fertilizers, special treatments or irrigation.

INTRODUCING...the new #LOVECurling family of our reformulated Essential Haircare Line!!   The #slowfood ingredient in #LOVE Curling is the Mandorla di Noto - Almond of Noto, rich in proteins, vitamins B & E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with significant elasticizing and volumizing action.   We obtain the Noto Almond in LOVE exclusively from the family farm of Mr. Carlo Assenza, Noto, Italy. #Davines

INTRODUCING...the new #LOVECurling family of our reformulated Essential Haircare Line!! The #slowfood ingredient in #LOVE Curling is the Mandorla di Noto - Almond of Noto, rich in proteins, vitamins B & E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with significant elasticizing and volumizing action. We obtain the Noto Almond in LOVE exclusively from the family farm of Mr. Carlo Assenza, Noto, Italy. #Davines

INTRODUCING the new DEDE!!  Rich in mineral salts, Orbassano Red Celery-a #slowfood ingredient-conforms to #DEDE's delicateness. The story of the red celery from Orbassano began in the 17th century when Anne Marie d'Orléans, Duchess of Savoy, brought purple celery from Tours, France with her which was more flavorful and tender than the celery grown in Piedmont. #Davines #DavinesNorthAmerica #yourEssential

INTRODUCING the new DEDE!! Rich in mineral salts, Orbassano Red Celery-a #slowfood ingredient-conforms to #DEDE's delicateness. The story of the red celery from Orbassano began in the 17th century when Anne Marie d'Orléans, Duchess of Savoy, brought purple celery from Tours, France with her which was more flavorful and tender than the celery grown in Piedmont. #Davines #DavinesNorthAmerica #yourEssential

INTRODUCING...the new #MOMO!! Our series on the reformulated #EssentialHaircare line continues this evening as we travel to Datillo, Trapani in search of Melone Cartucciaro di Paceco (Paceco Cartucciaru Yellow Melon), the #slowfood ingredient in MOMO. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Francesca Simonte so she can plant them again. There are three members of the new MOMO family: Shampoo, Conditioner & Hair Potion.

INTRODUCING...the new #MOMO!! Our series on the reformulated #EssentialHaircare line continues this evening as we travel to Datillo, Trapani in search of Melone Cartucciaro di Paceco (Paceco Cartucciaru Yellow Melon), the #slowfood ingredient in MOMO. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Francesca Simonte so she can plant them again. There are three members of the new MOMO family: Shampoo, Conditioner & Hair Potion.

#Biodiversity may seem like a complex word, but it is actually a very simple concept that touches all of our lives. It is as simple as it is important. Biodiversity literally means, “variety of life on #Earth.” With this word, we mean biological #diversity at different levels: from genes, to species to ecosystems. New #LOVESmoothing, as with all of #EssentialHaircare, commits to this philosophy.  *Essential Haircare will be available in the United States & Canada in early February, 2015.

#Biodiversity may seem like a complex word, but it is actually a very simple concept that touches all of our lives. It is as simple as it is important. Biodiversity literally means, “variety of life on #Earth.” With this word, we mean biological #diversity at different levels: from genes, to species to ecosystems. New #LOVESmoothing, as with all of #EssentialHaircare, commits to this philosophy. *Essential Haircare will be available in the United States & Canada in early February, 2015.

INTRODUCING, the new #LOVESmoothing!!  Grown locally on the farm of Mr. Carmelo Messina of Ficarra, Messina, Italy, near the Nebrodi - Maniace mountains, the #slowfood ingredient in LOVE Smoothing is extract from the Minuta Olive, or Olivella minuta.   Unlike other Sicilian oils, Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas. It is highly nutritious with a high concentration of polyphenols and #vitaminE.

INTRODUCING, the new #LOVESmoothing!! Grown locally on the farm of Mr. Carmelo Messina of Ficarra, Messina, Italy, near the Nebrodi - Maniace mountains, the #slowfood ingredient in LOVE Smoothing is extract from the Minuta Olive, or Olivella minuta. Unlike other Sicilian oils, Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas. It is highly nutritious with a high concentration of polyphenols and #vitaminE.

The Torre Guaceto Fiaschetto Tomato, the slow food ingredient in new NOUNOU, is "small, sweet, juicy and good for preserving, part of the gastronomic history in this part of the province of Brindisi, Italy."  Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and used to reintroduce this refined tomato variety to the native landscape.

The Torre Guaceto Fiaschetto Tomato, the slow food ingredient in new NOUNOU, is "small, sweet, juicy and good for preserving, part of the gastronomic history in this part of the province of Brindisi, Italy." Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and used to reintroduce this refined tomato variety to the native landscape.

The new #NOUNOU! The SlowFood ingredient in NOUNOU is the Torre Guaceto Fiaschetto Tomato, grown at the Calemone Farm of Mr. Mario di Latte from Serranova di Carovigno, Brindisi, Italy.  Rich in carbohydrates and proteins, the Fiaschetto Tomato has strong nourishing power and anti-oxidant action due to its high vitamin C content. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.

The new #NOUNOU! The SlowFood ingredient in NOUNOU is the Torre Guaceto Fiaschetto Tomato, grown at the Calemone Farm of Mr. Mario di Latte from Serranova di Carovigno, Brindisi, Italy. Rich in carbohydrates and proteins, the Fiaschetto Tomato has strong nourishing power and anti-oxidant action due to its high vitamin C content. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.

INTRODUCING the new #VOLU!! The #slowfood ingredient in VOLU is the Caprauna Turnip, produced on the family farm of Mrs. Donatella Ferraris of Caprauna, Cuneo. Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers would grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion.”

INTRODUCING the new #VOLU!! The #slowfood ingredient in VOLU is the Caprauna Turnip, produced on the family farm of Mrs. Donatella Ferraris of Caprauna, Cuneo. Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers would grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion.”

A closeup picture of the Salina Caper Blossom on the vine, from the farm of Mr. Salvatore D'Amico of Leni, Salina Island, Messina, the #slowfood active ingredient in the #MINU family of the reformulated Essential Haircare line. Capers collected in the traditional method are among the most exquisite anywhere in the world. #yourEssential

A closeup picture of the Salina Caper Blossom on the vine, from the farm of Mr. Salvatore D'Amico of Leni, Salina Island, Messina, the #slowfood active ingredient in the #MINU family of the reformulated Essential Haircare line. Capers collected in the traditional method are among the most exquisite anywhere in the world. #yourEssential

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