Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.
Another smoking poster, this one highlights the potential effects of smoking: You get lung cancer. Though simplistic, this poster really paints a clear picture of what really happens as a result of smoking.
Heniz Hot Ketchup ad: "I LOVE this ad. Unlike with many, many other overdone ads where “hot” is the reason to buy, this one shows only a slightly exaggerated scenario, and so is much more powerful. It reminds me of the great Mad Men print ads of the