"The most powerful tool in coaching is the question - the Greek philosopher Socrates is regarded by some to have been the first coach. Among other things, he used deversified questions in his talks with his students. Here is how he did it.
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"