I really like the use of this logo. The word Idea takes shape as a pencil which is how most people get their ideas written down. This logo really tells people that this is a design company with the use of a pencil as the logo.
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The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.