Rebekah Sneed- this picture of CRM shows the importance of CRM and the four steps that attribute to the CRM process which is Support, Marketing, Sales and orders and it explains the process step by step on the CRM photo.
What You Should Know About Your Customers - Customer Data Will Help You Make Better Decisions - Love a good success story? Learn how I went from zero to 1 million in sales in 5 months with an e-commerce store.
While the phrase customer relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.
Overview (kind of) of Customer Relationship Management. Note that as of 2013 the market has moved on and does not feel need to define CRM and instead focuses on the "opportunities" of social crm, analytics and SaaS.