Outbound lead generation is a key component of any company’s marketing strategy, helping it to identify highly qualified prospects in target segments and ultimately build the sales funnel. Learn about all of the tough questions to ask here
Online Testing Essentials: "A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point.
The promise of big data: Companies can better know their customers and act on that information through personalization and segmentation. And marketers realize the importance of analytics for delivering relevant online experiences.