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A rainbow of Penguins: Publisher Allen Lane wanted a logo that was "dignified but flippant," so the penguin brand was born. At sixpence, anyone who loved to read good stories could buy a paperback for the same cost as a pack of cigarettes. Lane's brainchild was born after he had visited Agatha Christie: he stood waiting for a train, realizing there was nothing but magazines and bad novels to choose from.

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Designer Jan Tschichold in pictures: Penguins, paperbacks and posters

Gallery Tschichold: Design for the penguin paperback edition of The Great Gatsby by Tschichold

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Penguin Book Covers

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The 100 greatest novels of all time: The list

More detailed style of illustration using pen? Use colours relating to danger or suspense?

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6 Stunning F. Scott Fitzgerald Book Covers

Click through to see the fronts of these "6 Stunning F. Scott Fitzgerald Book Covers" -- metallic and art deco, "designed by none other than Penguin Books' own senior cover designer, Coralie Bickford-Smith."

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Jan Tschichold's prep work for the penguin brand

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#thinkcolorfully penguin collection

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5 Brilliant Tips for Collecting What You Love

Arranged by spine color, vintage Penguin paperbacks add a graphic punch to shelves.

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the penguin book of irish poetry #penguin #read

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Cover design: Adam Laszczuk. Illustration: Josh Durham. (Australian Classics series, Penguin Books Australia, 2014.)

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