Can design thinking change company culture? Design thinking relies heavily on employees to step out of their comfort zones & contribute innovative ideas to the
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Service Design Portfolio by Amy Cotton, via Behance RSA= Rational Software Architect
When customers evaluate a product or service, they weigh its perceived value against the asking price. 30 “elements of value”—fundamental attributes in their most essential and discrete forms.
Empathy map - a service design tool Mehr
User centered solving problem - design thinking