Younithy is no average store. As soon as you enter the store at its Westzijde address in Zaandam, NL, the distinction between this property and its traditional neighbours becomes immediately apparent. Little stands with one-off clothing designs, custom made sneakers and sporty outfits by cult brands form the stores-in-store. There is a juice bar with cosy seating area, a ‘hangout’ with lounge sofa and gaming computer, a hairdresser and professional tattoo studio.