There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
DIY Hama or Perler Bead Ornaments. Top Photo: Heart Ornaments from Craft and Creativity here. Bottom Photo: Snowflake Ornaments from heodeza here (plus a link to snowflake templates). Perler Beads are.