The traditional marketing funnel is dead. It has very little to do with how customers buy, time to find a better model - Meet the popcorn funnel.
Someone asked me how to explain Big Data and marketing. And the best—albeit macabre—explanation I could find was “squeezing 30 McKinsey consultants into a box”. Why this choice of metaphor? Because often the absurd ways we solve problems today can highlight the way problems will be solved tomorrow.