Systembolaget

How do you make people appreciate a monopoly? Our solution was to create a powerful identity with a message about expertise. We ket the logotype be the bearer of historical tradition, thus allowing all the other aspects of the monopoly's public relations free rein. A personalized font, special symbols, and unique illustrations made Systembolaget a readily recognizable brand name. Today, opinion polls indicate far stronger support for The monopoly than the past.
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