The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
accordingtoliss: I promise that working out is the easiest part of all this. Don’t you deserve to look your best? What are you waiting for? Why aren’t you letting yourself progress? Get your mind up to the standards you deserve!