Ira Jerselius

Ira Jerselius

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Cleverly named after the Rook (Castle) in Chess, the Rook Home Fire Safety system dedicates itself to protecting the house from any fire hazard. It is made of four components, named after parts of a castle too. Just the way a kingdom works in synergy to keep itself protected from attacks, the four components of the Rook stay interconnected and work together to alert the user against fire, and help him/her fight a fire hazard.

Cleverly named after the Rook (Castle) in Chess, the Rook Home Fire Safety system dedicates itself to protecting the house from any fire hazard. It is made of four components, named after parts of a c (New Products Design)

Apex Logo                                                                                                                                                                                 More

Apex Logo NS: great continuity and closure, accentuation by the depth of shadow. Notice this makes reification purposely strained, making the loose connection even more rewarding