Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Depending on your perspective, lifehacks are either the lifeblood of simple living or a goofy punchline of DIY culture. What's undeniable is the money that's to be made from society's hunger for easy how-tos.
A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.
Marketing - How Marketing is different from Marketing and What works in Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART a…