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If you are interested in hearing Philip Kotler, the founder of the term 4 Ps, speaking live to us. You are likely to remember the 4P´s after having seen this old man talking himself. But if you want to see him speaking in real life live, which would be even better, you are likely having to pay a lot for a ticket to one of his "speaking events". They are costly and nowadays he does not travel that much as he did before.

If you are interested in hearing Philip Kotler, the founder of the term 4 Ps, speaking live to us. You are likely to remember the 4P´s after having seen this old man talking himself. But if you want to see him speaking in real life live, which would be even better, you are likely having to pay a lot for a ticket to one of his "speaking events". They are costly and nowadays he does not travel that much as he did before.

Here Jane Friedman present the 4 Ps in a one Power-Point-slide.

Here Jane Friedman present the 4 Ps in a one Power-Point-slide.

Seth Godin: Tribes

Seth Godin: Tribes

Introduction to Market Segmentation by Raymund Sanchez, via Slideshare. Slides for free to download.

Introduction to Market Segmentation by Raymund Sanchez, via Slideshare. Slides for free to download.

A rather typical way of suggesting tools for B2B-marketing. Observe all the suggestions implicitly suggesting the use of ICT.

A rather typical way of suggesting tools for B2B-marketing. Observe all the suggestions implicitly suggesting the use of ICT.

My own Prezi-slides concerning Industrial Buying Behaviour according a "process model".

My own Prezi-slides concerning Industrial Buying Behaviour according a "process model".

Digitalt Först, inte sist. Av Henrik Blomgren.

Digitalt Först, inte sist. Av Henrik Blomgren.

How to job as a marketer gradually changes.

How to job as a marketer gradually changes.

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.

B2B Vs B2C Marketing

B2B Vs B2C Marketing


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