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If you are interested in hearing Philip Kotler, the founder of the term 4 Ps, speaking live to us. You are likely to remember the 4P´s after having seen this old man talking himself. But if you want to see him speaking in real life live, which would be even better, you are likely having to pay a lot for a ticket to one of his "speaking events". They are costly and nowadays he does not travel that much as he did before.

If you are interested in hearing Philip Kotler, the founder of the term 4 Ps, speaking live to us. You are likely to remember the 4P´s after having seen this old man talking himself. But if you want to see him speaking in real life live, which would be even better, you are likely having to pay a lot for a ticket to one of his "speaking events". They are costly and nowadays he does not travel that much as he did before.

Here Jane Friedman present the 4 Ps in a one Power-Point-slide.

Here Jane Friedman present the 4 Ps in a one Power-Point-slide.

Seth Godin: Tribes

Seth Godin: Tribes

Introduction to Market Segmentation by Raymund Sanchez, via Slideshare. Slides for free to download.

Introduction to Market Segmentation by Raymund Sanchez, via Slideshare. Slides for free to download.

A rather typical way of suggesting tools for B2B-marketing. Observe all the suggestions implicitly suggesting the use of ICT.

A rather typical way of suggesting tools for B2B-marketing. Observe all the suggestions implicitly suggesting the use of ICT.

My own Prezi-slides concerning Industrial Buying Behaviour according a "process model".

My own Prezi-slides concerning Industrial Buying Behaviour according a "process model".

Digitalt Först, inte sist. Av Henrik Blomgren.

Digitalt Först, inte sist. Av Henrik Blomgren.

How to job as a marketer gradually changes.

How to job as a marketer gradually changes.

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.


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#PhilipKotler answers questions on Principles of Marketing at CEO Video Lecture Series for Anaheim University, 2004.

#PhilipKotler answers questions on Principles of Marketing at CEO Video Lecture Series for Anaheim University, 2004.

Your Google searches may help decide your Facebook ads

Your Google searches may help decide your Facebook ads

Here is a really good book on the topic of Digital Marketing - focusing on the core behind what digitization means to marketing. It is called "Var bra : hur du lyckas i den digitala ekonomin". Written by the Head of sales at the Digital Bureau "Creuna". Here you can buy it. When I find an English better one I will tell.

Here is a really good book on the topic of Digital Marketing - focusing on the core behind what digitization means to marketing. It is called "Var bra : hur du lyckas i den digitala ekonomin". Written by the Head of sales at the Digital Bureau "Creuna". Here you can buy it. When I find an English better one I will tell.

Big Data: Will definitely change marketing. Here a recent report on it worth reading.

Big Data: Will definitely change marketing. Here a recent report on it worth reading.

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.

Digitalising the Business Community by   Henrik Blomgren on Prezi

Digitalising the Business Community by Henrik Blomgren on Prezi

Natacha Adjovi is a woman who have created a TV-program of "here own" spread via Youtube. Here she comments that Mark Zuckerberg, founder of Facebook, "Finally Reacts To The Social Network Movie".

Natacha Adjovi is a woman who have created a TV-program of "here own" spread via Youtube. Here she comments that Mark Zuckerberg, founder of Facebook, "Finally Reacts To The Social Network Movie".

To watch later: More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. Learn the three reasons web applications…

To watch later: More often than not, the mobile experience for a web application or site is designed and built after the PC version is complete. Learn the three reasons web applications…

The Website Magazine give us a List of Social Media Sites worth knowing of as well as an introduction to what they claim to be the role social media play today in promoting a brand on the Internet.

The Website Magazine give us a List of Social Media Sites worth knowing of as well as an introduction to what they claim to be the role social media play today in promoting a brand on the Internet.

The way Social Media do matter.

The way Social Media do matter.

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