If you are interested in hearing Philip Kotler, the founder of the term 4 Ps, speaking live to us. You are likely to remember the 4P´s after having seen this old man talking himself. But if you want to see him speaking in real life live, which would be even better, you are likely having to pay a lot for a ticket to one of his "speaking events". They are costly and nowadays he does not travel that much as he did before.

answers questions on Principles of Marketing at CEO Video Lecture Series for Anaheim University,

Here Jane Friedman present the 4 Ps in a one Power-Point-slide.

Checklist for marketing your e-book

Seth Godin: Tribes

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Introduction to Market Segmentation by Raymund Sanchez, via Slideshare. Slides for free to download.

Introduction to Market Segmentation

A rather typical way of suggesting tools for B2B-marketing. Observe all the suggestions implicitly suggesting the use of ICT.

Depending on your perspective, lifehacks are either the lifeblood of simple living or a goofy punchline of DIY culture. What's undeniable is the money that's to be made from society's hunger for easy how-tos.

Prezi are used in education and are great for creating slide shows to go along with your lecture

My own Prezi-slides concerning Industrial Buying Behaviour according a "process model".

Prezi is a great tool for presenting stuff that needs a treatment different to a standard PowerPoint slide deck. Sadly it doesn't yet have a voice over feature but there are some workarounds.

Digitalt Först, inte sist. Av Henrik Blomgren.

Digitalt Först, inte sist. Av Henrik Blomgren.

How to job as a marketer gradually changes.

Digital versus Old Fashioned Marketing

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.

A part of the book "Industrial Marketing Strategy" by Frederick Webster. Most marketing scholars claim this book to have created the foundation of the idea of B2B being different from B2C. You will find the book to be full of "purchasing process-oriented pictures" (boxes and arrows and organizational charts). It is common today for marketers trying to map a prospect-buying-company with that kind of method. So, here is the "original" where these ideas was founded. You can buy it at Amazon.

B2B Vs B2C Marketing

Marketing - How Marketing is different from Marketing and What works in Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART a…

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