Design

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Northwest Orient Airlines logo by Landor Associates, "it’s maybe the best logo I’ve ever seen. It’s one plus one equals three, maybe four or five" said Lindon. It is a circle with a clearly visible N. But if you look again, you see it’s also a W: part of the left leg of the W is removed. And it’s even more than that: the circle represents the compass, and the white space simultaneously creates a little tick, a pointer, pointing northwest.

Northwest Orient Airlines logo by Landor Associates, "it’s maybe the best logo I’ve ever seen. It’s one plus one equals three, maybe four or five" said Lindon. It is a circle with a clearly visible N. But if you look again, you see it’s also a W: part of the left leg of the W is removed. And it’s even more than that: the circle represents the compass, and the white space simultaneously creates a little tick, a pointer, pointing northwest.

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