This was taken from the middle of the frozen Uddjaure Lake, Arjeplog, Sweden, which we drove on earlier on today. The frozen surface is broken up in different areas for different tests – ABS, handling, urban driving, skidpan, etc

This was taken from the middle of the frozen Uddjaure Lake, Arjeplog, Sweden, which we drove on earlier on today. The frozen surface is broken up in different areas for different tests – ABS, handling, urban driving, skidpan, etc

Arrival at Arvidsjaur Airport this morning

Arrival at Arvidsjaur Airport this morning

21 Apr 2015 Managing radio interviews at studios in central London today. Motoring expert, Quentin Willson, and pyscho-acoustician, Dr Duncan Williams being interviewed by national and local radio stations about positive impacts of quiet interiors of electric vehicles on the mood and stress levels of drivers and passengers. Part of our work for the Go Ultra Low campaign #EVquietinteriors

21 Apr 2015 Managing radio interviews at studios in central London today. Motoring expert, Quentin Willson, and pyscho-acoustician, Dr Duncan Williams being interviewed by national and local radio stations about positive impacts of quiet interiors of electric vehicles on the mood and stress levels of drivers and passengers. Part of our work for the Go Ultra Low campaign #EVquietinteriors

Golf 4Motion rental car ideal for the conditions. Cars come with charging cables to keep battery from dying in the sub-zero temperatures

Golf rental car ideal for the conditions. Cars come with charging cables to keep battery from dying in the sub-zero temperatures

Roads require snow tyres with metal studs embedded in them to negotiate

Roads require snow tyres with metal studs embedded in them to negotiate

I will never get used to -23C temperatures - one minute outside results in sore fingers; one more minute without movement, and they go numb

I will never get used to temperatures - one minute outside results in sore fingers; one more minute without movement, and they go numb

Airport is surprisingly beautiful in the snow; we landed on an ice/snow-coated runway

Airport is surprisingly beautiful in the snow; we landed on an ice/snow-coated runway

Great to be present to see Hyundai launch its new team to take on arguably motorsport’s toughest challenge #WRC

Great to be present to see Hyundai launch its new team to take on arguably motorsport’s toughest challenge

The @PFPR_Comms team heads to Wick, Scotland, for the launch of the @All_newMazda3

The team heads to Wick, Scotland, for the launch of the

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