This week on Typo Tuesday Headjam features Minim, a hip new project from Spanish designer Ion Lucin that displays his diverse skillset and sophisticated philosophy: "simple yet complicated, less but better".
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
I’m excited to share these new type treatments I made for Holt & Bugbee Flooring co. this summer. To display their available wood options I made unique name plates for each one so that each wood has it’s own identity and character. Art Direction by.