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Is This The Most Interactive Print Ad Yet? --- Using Lexus created technology called Cine-Print, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated.

Innovation at its best!! Mobile Grand Prix winner at Cannes 2014. Nivea's "PROTECTION AD" Links Print and Mobile in a very Smart way and also gives a remarkable concept for advertising.

NIVEA SUN KIDS - The Protection Ad activation help mums track their kids in the beach, with an ad with a detachable chip bracelet and a tracking

Mini's "Getaway Stockholm" 2010 - mobile game launch for its new Countryman model

MINI Getaway Stockholm 2010 - the reality game that challenged you to stay at least 50 meters away from everybody else in Stockholm city. If you succeeded you won the new MINI Countryman.

Cookie para um Tweet  http://www.yankodesign.com/2012/10/18/cookie-for-a-tweet/

UID Cookie Box by Interaction Design Umeå. Experience prototyping week 4 and 5 at Umeå Institute of Design.

Unbelievable: Video in #Print by #Citroen in Les Echos #magazine. #innovation

Unbelievable: Video in by in Les Echos

Honda Civic Musical Road: one of my favorite car commercials, it is brilliant !

Honda's Musical Highway - Lancaster, CA 2009 Honda Civic Musical Road Avenue G between and St W. William Tell Overture

Ambient Media - Quebec City Magic Festival: The Disappearance  Creative Ambient Advertising

Ambient Media - Quebec City Magic Festival: The Disappearance Creative Ambient Advertising

Skoda Fabia Augmented Reality Test Drive. GENIAL!!

Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your .

tshirtOS - T-shirt connecté 100% coton, capable de prendre des photos, d’afficher des images, des tweeter, de jouer des vidéos et de la musique et équipé d’un écran LED ultra fin connecté à internet piloté par une application mobile

Les Vêtements Intelligents

Lovely bit of fashion geekery from Work Club, Cutecirctuit and Ballantine's. TshirtOS is the world's first wearable, sharable, programmable t-shirt. A working, digital t-shirt

Case: 松本りんご協会「Dentapple」  話題になった、または今後話題になるであろう日本国内の広告・クリエイティブの事例の裏側を、案件を担当した方へのインタビューを通して明らかにしていく

Case: 松本りんご協会「Dentapple」 話題になった、または今後話題になるであろう日本国内の広告・クリエイティブの事例の裏側を、案件を担当した方へのインタビューを通して明らかにしていく

Times Square Interactive Dunk Tank Billboard Webcam

Times Square Interactive Dunk Tank Billboard Webcam - A lovely idea that for once, required a group effort from billboard audiences rather than engagement from individual users

Nice campaign from Berlin. Digital OOH activated by Mercedes car keys to show the capacity of their People Carrier (Taxi....)

Interactive Mercedes-Benz Ads Unlocked By Your Car Key

Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Using geo-fence technology, whenever a consumer approached the billboard, they…

Coca-Cola Personal Road by Gefen Team. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there.

the best protest against fur!

the best protest against fur!

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