First Rome store opened in Via del Condotti in 1938.
Gucci: A History Lesson
Guccio and Rodolfo Gucci in front of the Rome store 1938
1938 Gucci’s Rome store - at the foot of the prestigious Spanish Steps on Via Condotti in Rome on the site of Gucci’s original Rome boutique. Today appears a new contemporary design conceived by Frida Giannini with original aspects of the store. The new entrance replicates the famous door of the Dolce Vita era. The art deco inside; glass and gold plate lamp shades, inspired by original fittings, re-produced by artisan craftsmen, with 18th century vaulted ceiling on the ground floor.
Herbert List Outing/Schulausgang Rom, Italy, 1953 Vintage Gelatin Silver Print Titled, Artist stamp and Estate stamp on verso 29,6 x 19,7 cm
Internet and fashion making history at the Valentino Garavani Virtual Museum – Telegraph Blogs