The airship Hindenburg, the largest dirigible ever built and the pride of Nazi Germany, bursts into flames upon touching its mooring mast in Lakehurst, New Jersey, killing 36 passengers and crewmembers.
Zeppelin, A portion of newsreel coverage as the front of the flaming Hindenburg crashes to the ground, with passengers and crew running for their lives. Naval Air Station Lakehurst, New Jersey, on May 1937
Probably one of the first powerful and successful uses of a dramatic "you are there! The death toll was surprisingly low, considering the fireball the dirigible turned into, but you'd never think that given this headline and full-width photo.
Injured in the Hindenburg Crash. Survivors are dazed and bloodied by the explosion, fire and crash, a man and women passenger are given first aid before going to the hospital. There were among the 23 passengers who survived the wreck. 13 passengers were killed. May 6, 1937. (CSU_ALPHA_1451) CSU Archives/Everett Collection