Neatees is doing a white experiment. All of our tees that are white are $4.00 less than their colored counterparts until July 31, 2017. If we see a big bump in sales, we'll keep our white shirts permanently less than colored ones. To help in this endeavor, I went to my Facebook page and asked my friends to help me identify beautiful things that are white. The responses were wonderful - and I got a few ideas that, well, aren't quite beautiful, but fun. The images speak for themselves.