In-store material for Peak Performance.

In-store material for Peak Performance.

Packaging for "The Legacy 1963" – a series of premium hair care products from Björn Axén

Packaging for "The Legacy – a series of premium hair care products from Björn Axén

In-store material for Peak Performance.

In-store material for Peak Performance.

Packaging for "The Legacy 1963" – a series of premium hair care products from Björn Axén

Packaging for "The Legacy – a series of premium hair care products from Björn Axén

Packaging for "The Legacy 1963" – a series of premium hair care products from Björn Axén

Packaging for "The Legacy – a series of premium hair care products from Björn Axén

In-store material for Peak Performance. Illustration by Graham Samuels.

In-store material for Peak Performance. Illustration by Graham Samuels.

In-store material for Peak Performance. Illustration by Graham Samuels.

Illustrator Graham Samuels for Peak Performance

In-store material for Peak Performance. Illustration by Graham Samuels.

Illustrator Graham Samuels for Peak Performance

Packaging for "The Legacy 1963" – a series of premium hair care products from Björn Axén

Packaging for "The Legacy – a series of premium hair care products from Björn Axén

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