Rebecka Hedström

Rebecka Hedström

Rebecka Hedström
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Charlie perfume by Revlon.  Originally launched to compete with Estee Lauder, this new perfume captured a new target audience: working women.  It was a revolutionary campaign-one of the first ads to feature women wearing pants and women as being self-sufficient.

Charlie perfume by Revlon. Originally launched to compete with Estee Lauder, this new perfume captured a new target audience: working women. It was a revolutionary campaign-one of the first ads to feature women wearing pants. I wore Charlie and loved it.