Let’s take a moment on Earth Day to appreciate the Rugged Beauty around us all. Less than 5% of all charitable giving is designated to protecting the environment. That’s why we think it’s important to pledge 1% of our annual revenue from each bottle of Rugged Beauty or b.shaye towards non-profits focused on protecting our planet and all things living on it. Pretty Is As Pretty Does and we believe every day is Earth Day. Help us make a difference in the world today! #onepercentfortheplanet
