Human touch, applied: 5 ways to approach it on your brand
From the hands of artisans to the presence of salespeople, brands have a selection of tools to weave the human touch into different phases of their journey.
A room of one's own, n. 1
Keeping that cute tag after you take off your new clothes; Leaving one of those thick cards you tested the perfume in your bag; Saving a business card of someone you don't even need to contact (but it's good quality paper). There is a considerable group of people (me included) that are crazy about these little stationery items—there's something so pleasant about the paper touch, so charming about the small size.