Guest experience through the eyes of guests
During one hour a guest looks at 7,000 fixations. In other words, there are many details that contributes to your guests’ experience. To map out those details, Tork asked 10 guests to wear eye-tracking technology during a restaurant visit. In addition, a global survey amongst 3000+ restaurant guests where carried out. Here we have gathered images and key results from the initiative as inspiration for restaurants.
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