Last updated 6 years ago
Al Market store chain
Al Market is a new, discount grocery store in Azerbaijan that wanted it to be clear that they had low prices but didn’t look cheap. Moscow-based Tomatdesign solved it with a very graphic system that takes the percentage sign — a symbol for discount — and places the name of the market in the two circles. The red and white color palette, plus the italic type give this identity a great energy and dominant presence.