8/16/2013: Rum Day: Yo ho ho and a bottle of rum! . Once a key leg of the slave trade, rum underwent a mass commercialization during which low quality vodka-like versions were produced and is now re-emerging as a specialty alcohol. And with that change, rum has graduated from being useful only in the context of the unappreciated college dorm rum-punch and is now a key focus of spirit connoisseurs. Click to read more.